01
We run ads local parents stop for
Meta ads and a trial-booking page built around your programs, ages and schedule. Interested parents fill in a short form and tick a box to get a call.
For independent swim school owners in the US
We Book 15+ Families Into Your Swim Trials Every Month — Or We Work For Free.
We run your Meta ads, and our AI receptionist calls every new inquiry within 60 seconds and books the family straight onto your calendar. You get scheduled trial walk-ins, not a list of leads to chase.
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Free, no obligationOnly 5 founding spots this month
- Scheduled trials, not leads
- Every inquiry called in 60 seconds
- 15 booked trials guaranteed
- 3 months, then month-to-month
The problem
Your phone rings mid-lesson. Nobody answers. That family books with the pool down the road.
Parents reach out when they think of it, which is usually when you're in the water or on deck. Most won't leave a voicemail. They just try the next school on Google.
- Missed calls go to your competition.Parents ask two or three schools. The first one to get back to them usually gets the trial.
- Web inquiries go cold by evening.A form filled at 10am and answered at 7pm is a family that has already moved on.
- Empty trial slots don't come back.Every open seat this week is a child who could have been swimming with you for the next 20 months.
100x
Call a new lead within 5 minutes instead of 30, and your odds of actually reaching them are up to 100 times higher.Source: Lead Response Management Study, Dr. James Oldroyd (MIT) with InsideSales.com
More leads won't fix this. What happens in the first 60 seconds will.
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See exactly how it would work for your school
How it works
From a parent's scroll to your pool deck in 3 steps
You keep teaching. We handle everything between "that looks good" and a family walking in for their trial.
02
Our AI receptionist calls in 60 seconds
Every new inquiry gets a friendly call within a minute. It answers questions about ages, levels and pricing, then books the family into a real, dated trial slot on your calendar.
03
Families show up
Text and email confirmations, reminders 24 hours and 2 hours before, and automatic follow-up to rebook anyone who misses. Your front desk just says hello.
Your 30-day launch
Live in about a week. Trials on your calendar right after.
- 1Day 1Kickoff call
Your programs, prices, ages, open trial slots and how you like to talk to parents.
- 2Days 2 to 6We build it all
Ads, booking page, AI receptionist script, texts and emails. You approve within 48 hours.
- 3Day 7Go live
We test-call the AI ourselves until it sounds right, then switch the ads on.
- 4Days 8 to 30Trials hit your calendar
Families booked, confirmed and reminded, with no-show follow-up and a weekly report.
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Live in about 7 daysYou approve everything
Done for youYou teach. We fill the trial calendar.
What you get
Everything it takes to fill your trial slots
- Meta ad creative written, designed and tested for parents near you
- Campaign setup and management in your own ad account
- Trial-booking funnel and landing pages built for your school
- AI voice receptionist that calls every new inquiry within 60 seconds
- Real bookings into dated trial slots on your own calendar
- Text and email confirmations the moment a family books
- Reminders 24 hours and 2 hours before every trial
- No-show recovery that follows up and rebooks missed trials
- Weekly report: trials booked, show rate and cost per booked trial
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No ad experience neededNo new software to learn
Our guarantee
15 booked trials in your month, or we keep working for free until you get them.
No "leads delivered" games. We count one thing: families booked into a real, dated trial slot on your calendar. If we come up short, you don't pay us another fee until all 15 are booked.
The fine print (it's short)
- Ad spend of at least $1,000 a month, paid by you to Meta
- At least 10 open trial seats per week
- Your front desk replies to families within 1 business day
- You approve ads and scripts within 48 hours
A "booked trial" means a family booked into a specific, dated trial slot on your school's calendar. While we work for free, your ad spend keeps running with Meta as normal.
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Only 5 founding spots this month
The math
2 new swimmers pay for the whole month
Here's what one month of booked trials is worth, using conservative numbers.
15
booked trials
~10
families show up
~5
children enroll
~$9,000
year-one lesson revenue
2
Example: two enrollments × $1,800 = $3,600 in year-one revenue.Every family after that is growth for your school.
How we got these numbers: one enrolled child is worth about $1,800 in year-one revenue ($150 a month × 12 months; US lessons typically run $120 to $180 a month). The average swimmer stays around 20 months, so counting only 12 is conservative. Show-up and enrollment rates are illustrative, not a promise. On your call we'll run the math with your real prices.
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We'll run these numbers with your prices
MG
Mark Golyan
Founder, Altamount Partners
- 3 years in high-ticket sales
- Former Partnership Director in AI voice agents
- Built only for independent swim schools
Why us
Built by a closer, not a design agency
I'm Mark. I've spent the last three years in high-ticket sales, and I was a Partnership Director at a leading AI voice agent company. I know what this technology can do on a real phone call, and where it falls short.
If sales has taught me one thing, it's that the business that gets back to people first usually wins. Swim schools are the clearest example I've seen. Parents reach out while you're teaching, and by the time anyone calls back, they've booked somewhere else.
Altamount Partners exists to fix that: ads that bring local parents in, and an AI receptionist that calls every inquiry within a minute and books them in. We ask to be judged on one number, families booked onto your calendar.
Mark GolyanFounder, Altamount Partners
Founding partner spots: 5 this month
Every new school gets a hands-on launch with me, so we cap how many we take on each month. When this month's spots are filled, the next opening is next month.
Altamount Partners is an independent company. It is not affiliated with or endorsed by Mark's employer or any AI voice agent provider.
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Talk to Mark directly
Is this a fit?
Built for one kind of swim school
We'd rather tell you no on the call than take your money and miss. Here's who this works for.
This is for you if
- You own an independent swim school in the US
- You have 10+ open trial seats a week you want filled
- You can put at least $1,000 a month into Meta ads
- Your front desk can reply to families within 1 business day
- You want families on your calendar, not names to chase
This isn't for you if
- You're a franchise location with corporate-run marketing
- Your classes are full and you're running a waitlist
- You can't commit at least $1,000 a month to ads
- You're not ready to welcome the families we book
Founding partner
15 booked trials a month
Pricing is covered on your strategy call. Ad spend is separate and goes straight to Meta: minimum $1,000 a month.
- Ads, booking pages and AI receptionist, all done for you
- Confirmations, reminders and no-show recovery
- 15 booked trials a month, guaranteed
- 3-month minimum, then month-to-month
Only 5 founding spots this month
FAQ
Questions swim school owners ask
Is it legal for an AI to call parents?
Yes, when it's set up properly, and that's how we set it up. We only call parents who filled in your trial form and ticked a box agreeing to be contacted by phone and text, including by an automated or AI assistant. The assistant introduces itself as your school's AI assistant, calls only during permitted calling hours, and stops contacting anyone who asks.
Inquiries that come in late at night get an instant text and a call once calling hours open. We're not lawyers, so if you'd like your attorney to review the consent wording, we'll send it over.
Will parents know it's AI?
Yes. It says so up front, and we don't pretend it's a person. What parents care about is that someone got back to them in under a minute, answered their questions and found a time that works. If a parent would rather speak to a person, the assistant flags them for your front desk to call back.
Does it work with iClassPro, Jackrabbit or my booking software?
Yes. We book families into your real open trial slots, working alongside iClassPro, Jackrabbit and the other systems swim schools use, so nothing gets double-booked. The exact setup depends on how your account is configured, and we'll confirm it on the strategy call before you commit.
What if I don't have open slots?
Then it's not the right time, and we'll tell you so. The guarantee needs at least 10 open trial seats a week, because we can't book families into classes that don't exist. If you're full, that's a good problem. Talk to us when you add a new session, class time or location.
Is there a contract?
A 3-month minimum, then month-to-month. Three months gives the ads time to learn and covers the seasonal swings swim schools see. After that, you stay because it's working, not because you're locked in.
Do I need any ad experience?
None. We write, design, launch and manage the ads. You approve them within 48 hours and pay Meta directly for the ad spend, so the ad account and its data stay yours.
What counts as a "booked trial"?
A family booked into a specific, dated trial slot on your calendar. Not a form fill, not a "maybe," and not a name on a spreadsheet.
How much does it cost?
We cover pricing on your strategy call, once we know your school, your schedule and your goals. Ad spend is separate and paid straight to Meta: at least $1,000 a month.
Book Your Free Strategy Call
Still have questions? Ask them on the call
Book your free strategy call
Stop losing families to voicemail. Fill your trial slots this month.
Tell us a little about your school and we'll set up a free strategy call. No pitch deck and no pressure, just a straight answer on whether this will work for you.
- 1We look at your schedule, open trial seats and local area
- 2We show you the ads, booking page and AI receptionist we'd build for you
- 3You find out if 15 booked trials a month is realistic for your school
Only 5 founding partner spots this month
You're in. Thanks!
We'll be in touch within one business day to book your strategy call. Keep an eye on your phone and inbox.